There are many things that can impact how often users scroll down on a webpage.
- Length of page. Can't scroll much if it's short and not many will scroll 100% on very long pages
- Time it took to load the page. If it's slow, people will give up, no scrolling here
- Page design. This is more complex, but certain aspects of a design may encourage scrolling, whilst other UI's will hinder
With that said here is some scrolling data that could be useful to you.
- 44.43% of users scroll to 25% of the page
- 19.67% of users scroll to 50% of the page
- 9.62% of users scroll to 50% of the page
- 3.22% of users scroll to 100% of the page
Obviously, you wouldn't put anything of any real importance only at the bottom of your page.
We know from studies by Google that important content should be front and center.
Another thing to consider is how important it is to keep people engaged, especially on longer pages.
First impressions are a crucial factor. We are all busy, with so many things competing for our valuable attention, it's got to be worth our time.
We all have our conditions to leave a page quickly, what are yours?
- Slow loading - Nobody got time for that. I want it now
- Click bait heading - Not getting what you expected
- Wrong place
- Annoying pop-ups like stupid Cookies thing or ads loading making the page jump whilst trying to read. Grrr these really grind my gears!
- Poor design. Extreme example would be a wall of tiny text barely readable also on a coloured background with little contrast. Give me clean and open or I'm off, even if your content is the best
- Payment gateways. You know the ones, they lure you in with a gripping intro, then boom! "Become a member to read the rest of this article". Ha bye! Your intro wasn't that good
- Wrong content type. I want to quickly know how old Helen Mirren is for a conversation I'm having with a friend, now is not the time for her whole life story in cartoons. Or, I want a video on how to tie a dicky bow, not an essay on the history of how and why it was invented.
