Most websites are cost centres. Mine aren't.
I help ambitious businesses turn their digital presence into a measurable revenue engine. £17M+ in client revenue. Counting.
What I Do
I build software and marketing systems that generate measurable business outcomes. Not just traffic or rankings, but leads, revenue, and growth you can track to the pound.
Most specialists own one piece of the puzzle. My work sits at the intersection of conversion strategy, organic search, and software development. That means I can spot where revenue is leaking, design the fix, and build the tools to implement it. That joined-up approach is what turns a project into a partnership, and a website into something that compounds.
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The Predictable Pipeline System
For service businesses stuck in feast-or-famine. Conversion architecture, speed-to-lead automation, and a tracking framework tied to revenue — not vanity metrics.
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The Category Domination Blueprint
For ambitious founders building for scale. A conversion-first foundation that positions you as the category leader and compounds as the business grows.
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AI-Led Business Transformation
A structured audit of where AI creates real leverage in your business, with a prioritised roadmap and build-or-buy recommendations. Not generic advice.
Fantasy Premier League
How good are you at FPL, really?
I built a ranking system that scores every FPL manager's entire career, not just this season.
Hall of Fame
The most consistent managers of all time, ranked by career score. Fewer than 1 in 1,000 players make the list.
Manager Profile
Enter your FPL ID to see your career history, rank trend, and where you sit against everyone who's ever played.
See how you stack up against over a decade of players, then use it to settle the mini-league arguments for good.
Blog
Latest Articles
How software and AI could make corruption expensive
Not a single all-knowing AI, but narrow tools applied precisely where humans are weakest. The case for software and AI as a transparency layer that makes corruption structurally harder.
Read moreNetwork States: Why the Future of Governance Might Look Like an Archipelago, Not a Nation
I found this idea in a conversation with an AI and kept trying to poke holes in it. This is me thinking through network states in public — exploration, not endorsement.
Read moreAI Is the Best Opportunity to Fix Society, if We Do Not Blow It
Read moreReady to grow your revenue?
I work with ambitious businesses on a results-first, value-based model. No vanity metrics, just measurable growth. Head to /contact if you want to talk strategy.