Insights
Practical write-ups on development, SEO, and conversion, the disciplines I've spent the last decade using to build revenue-generating systems for clients, alongside where AI is taking all of it next. Real case studies, not theory.
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The Bet That Built the FPL World Ranking
A boozy post-lockdown BBQ bet between two mates about who was the better FPL manager turned into years of evenings building the FPL World Ranking algorithm.
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The Hybrid Pricing Model Nobody Talks About
Hourly vs value-based pricing is usually presented as a straight choice between two camps. Most real engagements need a third option: paid discovery first, then value pricing once the number is known.
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How software and AI could make corruption expensive
Not a single all-knowing AI, but narrow tools applied precisely where humans are weakest. The case for software and AI as a transparency layer that makes corruption structurally harder.
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Network States: Why the Future of Governance Might Look Like an Archipelago, Not a Nation
I found this idea in a conversation with an AI and kept trying to poke holes in it. This is me thinking through network states in public — exploration, not endorsement.
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The Hidden Persuasion in Everything You Read Online
Almost everything you read online is trying to sell you something. Here's why that's not sinister, and how understanding it makes you a better reader and writer.
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Hacked Website Became an 8.24% Conversion Rate Success Story
A hacked website selling fake Rolex watches became my flagship case study: an 8.24% sitewide conversion rate built through CRO, automation, and a methodology you can replicate.
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The Tale of Two Agencies: Hourly Billing vs. Value-Based Pricing
A tale of two agencies. One prices on cost. One prices on value. Only one gets the client.
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From Solo Surveyor to UK Powerhouse: The Landview Surveyors Story
How I built the digital foundations that took Landview Surveyors from a one-man operation in lockdown to 25 UK locations, 2,000+ annual inspections, and £896 million in assessed property value.