Digital Marketing Consultant - Case Study

As a Digital Marketing Consultant I help companies discover what their websites can do for them.

Many CEOs are busy running their businesses to worry about their web presence and often don't see the value their website could have.

A client I worked with, who'll remain anonymous for the purpose of this article to protect their interests, is a business owner and their company's website was old and was in need of being updated.

At first it was a struggle to get them excited about this opportunity because their website didn't appear to have any value. It's understandable, it was just a static website that offered little other than poor brand reinforcement.

We were on the verge of losing him as a client before I did a site audit and created a report on what we could do for him and his business.

During this report we discovered that it had been hacked and someone was selling fake Rolex watches from hidden pages on his company website. We informed the owner as a matter of urgency so he could let his current developer know, to get it fixed.

He said thanks but didn't seem too fussed. Why, you might be asking? This was his company's website!

To keep this short, the moral of this story was he didn't really care because he couldn't see the value in getting it fixed in any hurry.

The website wasn't generating any turnover. No leads, nothing. There was no tracking in place to know if their ~30 visitors a day were converting by phone, or being put off.

Fast forward to the present, we developed a brand new bespoke lead generating website from scratch with tracking in place so we could measure its success or opportunities to improve.

So how did we get here?

In the website audit report, we included how a new website could generate leads should he invest enough. Now we had his interest. He then commissioned a larger report and to formulate a marketing plan.

We had shown him that a website can be an investment with a ROI, instead of a waste of money.

His business doesn't offer products because it's service based, so an eCommerce website wasn't something he had really considered before. He wasn't quite willing to invest that much yet, but he was willing to take a punt on a lead generating website after we convinced him it was possible.

He wasn’t 100% convinced it was an investment, which is good because you can’t guarantee a website will be a success. Yet still we had more confidence than he did and that’s probably what persuaded him to take the punt. He’s so glad he did.

Remember the old company website was earning £0, no known revenue.

Our newly built website and parallel digital marketing strategy resulted in £500,000+ turnover within 722 days of the new website launch.

More than paying for the cost of development of the website, new brand, the strategy and the return on advertising costs. Now we have a very happy CEO who very much values his website as is now his main source of revenue generation.

The company website went from peaking at 30 visitors per day to reaching close to 1,000 users, with an average of 249.91 users per day. Now their website represents their business as industry leaders.

After 994 days (includes a big hit by Covid-19), my strategy and the website I built achieved the following milestones:

Leads