Hourly Billing Sucks

Most online content is trying to persuade you - and that's not manipulation, it's craft. Learn why understanding persuasion makes you a better reader, writer, and communicator. From marketing copy to blog posts, here's what's really happening when you read online

October 2020. Imagine David in his Surbiton home during the pandemic’s peak, a skilled surveyor at a crossroads. He’d spent years spotting gaps in his industry: sluggish service, impersonal client experiences, a booming Surrey property market ripe for disruption. Launching Landview Surveyors meant trading a steady paycheque for a dream, with economic uncertainty making every […]

What if I told you a hacked website selling fake Rolex watches became an 8.24% conversion rate success story? In the next 5 minutes, you’ll discover the exact methodology that transformed a failing property surveyor’s digital presence into a lead-generation machine – and how the same approach could revolutionise your next project. Picture this: You’re […]

If you’re pricing your agency services based on costs and time, you’re leaving serious money on the table and ironically, delivering less value to your clients in the process. Most agencies fall into the same trap: they calculate their costs, add a margin, and present a price. When clients balk, they explain their process in […]